Ever walked into a store and felt like it knew exactly what you wanted before you did? Or shopped online and marvelled at how perfectly tailored the experience was to your tastes? Welcome to the future of retail. But behind these seamless experiences lies a lot of forward-thinking strategy, much of which comes from the mind of a Retail Futurist. So, what exactly is a Retail Futurist? Simply put, it’s a professional who uses strategic foresight to predict trends, understand shifting consumer behaviors, and identify emerging technologies that will shape the future of retail. Let’s dive into why this role is so crucial in today’s ever-changing market.