Generation Alpha - they may be young, but they’re already a cultural force. This digital-native generation is redefining wealth and already influential with roughly 30% of household consumption decisions being influenced by the cohort. We dive into what makes Generation Alpha unique compared to other generations, their growing level of influence and their values and aspirations.
As a futurist, my work centers on preparing leaders, teams, and organizations for the Wellbeing Economy—a future where growth is measured not only by profit, but by purpose, regeneration, and human flourishing. Within this shift, play often gets overlooked. Yet play is not frivolous. For Generation Alpha, it is a blueprint for the future. Why does this matter? Understanding how they play reveals how they will consume, work, and reimagine the world.
