Generation Alpha - they may be young, but they’re already a cultural force. This digital-native generation is redefining wealth and already influential with roughly 30% of household consumption decisions being influenced by the cohort. We dive into what makes Generation Alpha unique compared to other generations, their growing level of influence and their values and aspirations.
As a futurist, my work centers on preparing leaders, teams, and organizations for the Wellbeing Economy—a future where growth is measured not only by profit, but by purpose, regeneration, and human flourishing. Within this shift, play often gets overlooked. Yet play is not frivolous. For Generation Alpha, it is a blueprint for the future. Why does this matter? Understanding how they play reveals how they will consume, work, and reimagine the world.
What is the future of Generation Alpha? Born every minute and numbering in the billions, a new generation is quietly beginning to exit the playground and enter the marketplace. They are Generation Alpha, the cohort born between 2010 and 2025, and their oldest members are now entering their teen years. More than just the successors to Generation Z, they are catalysts poised to trigger profound shifts in culture and commerce. As we look toward 2025, understanding the values, behaviors, and expectations of these digital natives is not just foresight—it is a strategic necessity for any brand, institution, or leader aiming to remain relevant.
Shopping centres have long been central to our social and retail experiences. However, the rise of digital transformation has significantly impacted traditional retail, challenging shopping centres to evolve. Today, the future of shopping centres and future of malls lies in becoming vibrant community hubs that offer more than just shopping – they must create spaces for experiences, transformation and community engagement as consumer behaviors evolve. This article explores how shopping centres are transforming to meet these new demands.
To say that the future of retail is transforming is an understatement; the last two years have been a revolution of sorts. And now....enter the metaverse. In this blog post, I'll explore how the metaverse will impact the retail industry, retail experiences and the future of consumerism. Afterall, "digital transformation" is so 2021.
First, what is the metaverse? The metaverse is the virtual reality that we are all immersed in every day, except it’s not yet immersive enough.
Innovation is the lifeblood of progress in today's fast-paced world, especially in the retail sector. Whether you're a business leader, event organizer, or part of an academic institution, staying ahead of the curve is crucial. This is where a retail keynote speaker comes into play. A dynamic and insightful speaker can ignite fresh ideas, drive motivation, and inspire meaningful change. In this guide, we'll explore the role of a retail keynote speaker and why you should consider booking one for your next event.
My prediction for 2019: the blurring of sectors will gain steam. We’ll see more sectors colliding and combining to create something bigger and more impactful than each could do on its own. Think co-working spaces meet retail, art meets yoga, burgers meet shoes. In fact, as I write this, I sit at WeWork with a live Christmas retail marketplace happening around me, representing the coming together of two concepts in a not-so-obvious way.
