I’ve had the pleasure of working with the talented Producer, Tim Chung, over the past couple of months to capture and articulate my story & message using the vehicle of film. Glimpsing into the world of film & video has been fascinating. It’s challenged me to get crystal clear on my purpose, personal brand & the story I want to share with the world.
Understanding your customer’s basic, societal, and growth needs should influence your current strategies and offerings. What is the future of retail? A question that has stirred up spirited debate — one we are reminded of with a simple walk to the grocery store or while mulling over a gum purchase. The notion of looking in unordinary places to answer ordinary questions has always inspired me. Triggered by a desire to pursue a consulting venture that provoked positive change and coming off six years in strategy at Lululemon, this trail led me to none other than the field of evolutionary psychology. If that phrase conjures up Psychology 101 and images of Abraham Maslow, you’re on the right track. It is in the posthumous of Maslow’s work and its iterations that lay an undiscovered truth that, if unpacked, can open up a world of opportunity.
Lindsay Angelo is a former Strategist with Lululemon but is now pursuing a new venture as a strategy consultant. She talked with Josh about trends in the retail space especially around the idea of a self-actualization economy and how democratization of retail influences the way that people invest and the way products are developed. She also touched on what brands she sees doing things right and what the innovation scene looks like in Vancouver.
It’s challenging to list all of the things causing angst for the retail sector, from Amazon to new startups to the death of once-popular malls around the country.
But according to Lindsay Angelo, a former Strategy Manager at Vancouver-based lululemon athletica, all that disruption creates the imperative to think differently and take risks. (Angelo left the company earlier this month, and is now a growth strategy consultant.)
