As 2019 unfolds, physical retail is undergoing a major transformation — one characterized by freshness, nimbleness, and curation. Conversely, losing relevance is the inflexible model of old — one marked by multi-year leases, high fixed costs, and risk. It’s a model that, candidly, seems a bit absurd in an age of “agile everything” and changing consumer behaviors. To date, the traditional model — and the high barriers to entry that come with it — have led many emerging brands to first connect with customers online, a channel that has put its older sister, bricks and mortar, to shame when it comes to incubating innovation…
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