What Is a Chief Growth Officer (and should you hire one)? Understanding the Modern CGO Role
What Is a Fractional Chief Marketing Officer (and Should You Hire One)? Understanding the Modern CMO role
Although the two roles are sometimes confused, they serve different purposes. A marketing consultant is typically hired to solve a specific challenge or deliver recommendations for a defined project. A Fractional Chief Marketing Officer becomes part of your leadership team. In simple terms: A consultant advises. A Fractional Chief Marketing Officer leads.


