By: Lindsay Angelo, Futurist, Strategist, MBA, TEDx Speaker
Futurist-in-50-Days was featured in Medium this month, and we couldn’t be more excited. A sneak peek below.
How Futurists Can Help Your Business Go From Bland To Highly-Recognized Brand!
If you’re wondering what a futurist is, don’t worry, you’re not alone.
I’m here to help you understand how a futurist can greatly improve your business strategy and hopefully it will be of immense help and use to you.
Without further adu (and I’m keeping my intro short!) I go glam on the details below!
Must-Know Jargon
The concept of hiring a futurist to help future-proof your business is full of interesting terminology and I would not be a good educator if I did not start right here.
First off, a futurist is someone who, according to the online Oxford Languages dictionary, is “a person who studies the future and makes predictions about it based on current trends.”
We also need to understand that emerging trends are the beginnings of “a general development or change in a situation or in the way that people are behaving” (courtesy of the Cambridge online dictionary. Thank you Cambridge!)
“The goal (of a Futurist) is not to predict the future but to explore possibilities — the range of potential “futures” — and help your business be ready for the impact of each possible “what if”.”
Read the full article here or download it here.
