Business models -- why some brands succeed and others fail. But what’s the secret to a successful business model? Contrary to popular belief, it transcends profit. In fact, it must. As we enter a new era being shaped by a global pandemic, business and consumerism confront a higher calling. Business powers our lives but its superpowers are grossly underutilized. It’s time we reframed – beyond profit and beyond even purpose-driven business models. Join Growth Strategist, Impact Speaker and MBA, Lindsay Angelo, in a thought-provoking, head-meets-heart journey that demystifies how brands grow in a pandemic and beyond. Named a global innovation leader and Woman to Watch, you can find Lindsay Angelo at the intersection of brand strategy and storytelling. It’s here she consults with brands to drive growth while delivering ground-breaking insights on the future of consumerism and social impact growth models. A born entrepreneur, Lindsay is the creator of a signature blueprint for driving brand growth and impact. Prior to launching her own consulting practice, she spent six years at lululemon crafting their global strategy and growing the company into the biggest yoga wear brand in the world. Lindsay now advises global brands & businesses, early stage companies and private equity funds, including lululemon, the LEGO Group, WeWork and Norwest Ventures; she is a contributor to media and research houses including the National Post and the World Business Research organization. Lindsay’s experiences culminate at her sweet spot - where the rational meets the emotive, where facts meet insights and where logic meets creativity.
Innovation Leader Features Consumer Thought Leader, Lindsay Angelo on Innovation Trends
My prediction for 2019: the blurring of sectors will gain steam. We’ll see more sectors colliding and combining to create something bigger and more impactful than each could do on its own. Think co-working spaces meet retail, art meets yoga, burgers meet shoes. In fact, as I write this, I sit at WeWork with a live Christmas retail marketplace happening around me, representing the coming together of two concepts in a not-so-obvious way.
The Front End of Innovation in Review - a Fascinating Talk that Turns Maslow's Tired Hierarchy of Needs on its Head, Boston, MA
"I’m going to be honest, I went to Lindsay Angelo’s talk, Betterment, the Future of Retail & Maslow, mostly because Lindsay works for Lululemon and I’m a sucker for dropping a lot of money on a pair of Lululemon Wunder Under yoga pants. I wanted to judge the company that made yoga apparel mainstream more than I wanted to learn about the actual subject matter of Lindsay’s speech. Shame on me, I know. But here’s the thing, once I was in the room, I paid attention to the actual subject matter and it was really fascinating – Lindsay turned Maslow’s tired hierarchy of needs on its head...