Consumerism TED talk | What is the future of consumerism?
Blog post by: Lindsay Angelo, Growth Strategist, MBA, Global Innovation Leader
What is the Future of Consumerism? What is Conscious Consumerism? Lindsay delivers a TEDx talk titled "The Business Model Puzzle: How brands thrive beyond crisis" shedding light on the Topic of Consumerism, Consumer Choices and the Post-pandemic Consumer.
Consumerism TED talk by Growth Strategist
Beyond providing a fresh and unique way of looking at business value, she touches on the ethics of business & economics, a topic under the lime light given how 2020 and 2021 have unfolded. Albeit the phrase the "Ethics of Economics" can create cognitive dissonance for some, ethical consumerism is at a tipping point and will only gain steam moving ahead. Conscious consumerism is the way of the future, according to Lindsay.
Consumption Choices are everywhere in our daily lives - at home, on our commute, on our phones, off our phones, on TV, our computers, etc. It's important we track them as everyday life evolves. Consumer Choices are shifting in front of our eyes as our daily lives evolve into the post-pandemic era. Lindsay highlights purpose-driven companies getting this right. In the future, she argues, unethical consumerism and unethical companies won't have a position on the field. Retail brands, Tech companies, Service companies, Health & Wellness brands, Non-profit organization(s), take heed!
In Lindsay's first-ever TED Talk, she provides brands with new insights on how to reinvent for the post pandemic consumer. She talks about business models as the root of why some brands fail and others succeed. As for how to be successful in a post-pandemic era? Transcend profit, according to this millennial entrepreneur. The time is now.
Lindsay, like a modern day prophet, is here to tell us that there are opportunities to do better. Businesses can be a gateway to change lives and better humanity during and after difficult times.
As she puts it, "What if social impact was a bridge to profit?"
Lindsay shares how yoga wear company, lululemon and toy brand, the LEGO Group, have performed well during and beyond pandemic because they catered to our collective consumer desire for self-actualization.
A savvy business strategist, Lindsay has been named as one of 425 Magazine's Women to Watch and is a go-to advisor for global brands looking to grow and innovate - including lululemon, Unilever, LEGO Group and Norwest Ventures. She employs a signature blueprint to driving brand growth; one that places purpose at the wheel.
In the last decade, she has become a force in Canadian media. She is not just an influential speaker but also possesses impeccable research skills that she shares with her listeners, clients and readers alike from all over the world through keynotes on various topics like technology and innovation as well as specialized workshops. As one of Canada’s most sought after speakers and Canadian futurists, Lindsay delivers keynote addresses both online and offline.
Looking for a keynote on the future of consumerism? Contact Lindsay here or catch Lindsay on social @lindsangelo. For other talks on consumerism, check out Lindsay YouTube page.
About the Author
Lindsay provides growth and advisory services to purpose-driven brands. Named a global innovation leader and Women to Watch, you will find her at the intersection of strategy, story-telling and innovation. When she’s not collaborating with clients, she’s hitting TEDx and other stages across North America to deliver keynotes on the future of consumerism, strategy and innovation. Prior to advising and providing brand and marketing consulting services, Lindsay spent six years at lululemon crafting their global growth strategy, exploring new marketplace opportunities and growing the company into the number one yoga wear player in the world. Her experiences culminate in what she refers to as her sweet spot - where strategy, innovation and insights intersect, where the rational meets the emotive, where facts meet insights and where logic meets creativity.
