What to Expect from a Marketing Consultant?
What should I expect from a marketing consultant? What do marketing consultants do and what skills should they have? Marketing consultants help businesses define and reach their goals by providing a strategic plan or marketing plan, overseeing the execution, and monitoring progress. A marketer is a niche business asset who can fill various roles as needed, and should be multidimensional in their skillset. They can help to augment your marketing efforts and drive substantial growth for your business. Hear from Global Innovation Leader, Growth Strategist and Top Conversational Marketer, Lindsay Angelo | Seattle, Wa
Brand Strategy 101: Four Elements to a Strong Brand Strategy
Angelo in Strategy Magazine on Frictionless Retail
George Mason University Alumni in Action Spotlight on Lindsay Angelo
Lindsay Angelo discovered her passion for entrepreneurship and business at an early age. When she was fourteen years old, she bootstrapped Lindsay’s Microwave Mitts, where she made microwave mitts and sold them in her community in Vancouver, British Columbia. A year or two later, she launched another scrappy start-up: Millennium Scarves, where she made and sold silky scarves with “2000” printed on them in glittery script. She knew she had found her calling.
The Future of Consumerism and Commerce: Angelo Takes the TED Stage
Business models -- why some brands succeed and others fail. But what’s the secret to a successful business model? Contrary to popular belief, it transcends profit. In fact, it must. As we enter a new era being shaped by a global pandemic, business and consumerism confront a higher calling. Business powers our lives but its superpowers are grossly underutilized. It’s time we reframed – beyond profit and beyond even purpose-driven business models. Join Growth Strategist, Impact Speaker and MBA, Lindsay Angelo, in a thought-provoking, head-meets-heart journey that demystifies how brands grow in a pandemic and beyond. Named a global innovation leader and Woman to Watch, you can find Lindsay Angelo at the intersection of brand strategy and storytelling. It’s here she consults with brands to drive growth while delivering ground-breaking insights on the future of consumerism and social impact growth models. A born entrepreneur, Lindsay is the creator of a signature blueprint for driving brand growth and impact. Prior to launching her own consulting practice, she spent six years at lululemon crafting their global strategy and growing the company into the biggest yoga wear brand in the world. Lindsay now advises global brands & businesses, early stage companies and private equity funds, including lululemon, the LEGO Group, WeWork and Norwest Ventures; she is a contributor to media and research houses including the National Post and the World Business Research organization. Lindsay’s experiences culminate at her sweet spot - where the rational meets the emotive, where facts meet insights and where logic meets creativity.
The Entrepreneur's Mindset | Angelo Named Woman to Watch Honouree
Consumerism in a COVID era | The tides are changing
For retailers trying to maneuver COVID-19, an inspiring example of innovation published below. Whether your brand is local, global or hyper-local, how can you keep consumers engaged with parts of your culture, even when they’re stuck at home?
And as consumerism evolves, how can you support the creators in your collective to express, build and create?
